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Privacy International

Why am I really seeing that ad? The answer might be Real Time Bidding (RTB)

By Privacy International 22 May 2019 at 15:05

Targeted online ads can be confusing. Sometimes, it seems as if advertisers know us better than we know ourselves and sometimes the opposite. Then again, an ad is chasing us around the internet, it can get very annoying and even distressing. What all targeted ads have in common is that it’s often impossible to understand why we are being targeted – and how much of our data is being collected and shared along the way. So, why are you really seeing this ad?

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