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The Verge

Verizon’s new ad tool lets marketers send emails when you look at your inbox

By Nick Statt 12 Apr 2020 at 07:04

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times advertisements to the moment you’re looking at your email inbox so that the ad arrives at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo...

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