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A colleague leans over, nods sagely, and whispers: 'Data is the new oil, you know...' Here's how you respond

By Maxwell Cooter 23 Jul 2019 at 01:07

Analysis We keep hearing data is the new oil. It’s one of those annoying axioms that holds a germ of truth, and is repeated by every marketing executive who’s read a business periodical this year.

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